Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDDCF9
RGB
221, 220, 249
HSL
242, 71%, 92%
HSB
242, 12%, 98%
CMYK
11, 12, 0, 2
LAB
89, 4, -14
LCH
89, 15, 288
OKLCH
0.90, 0.04, 287
XYZ
73, 73, 100
LUV
89, -1, -23
HWB
242, 86%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.