Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDDDC2
RGB
221, 221, 194
HSL
60, 28%, 81%
HSB
60, 12%, 87%
CMYK
0, 0, 12, 13
LAB
88, -3, 13
LCH
88, 14, 104
OKLCH
0.89, 0.04, 107
XYZ
65, 71, 61
LUV
88, 1, 20
HWB
60, 76%, 13%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.