Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDDDF4
RGB
221, 221, 244
HSL
240, 51%, 91%
HSB
240, 9%, 96%
CMYK
9, 9, 0, 4
LAB
89, 3, -11
LCH
89, 12, 286
OKLCH
0.90, 0.03, 286
XYZ
72, 74, 96
LUV
89, -1, -18
HWB
240, 87%, 4%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.