Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDDDF7
RGB
221, 221, 247
HSL
240, 62%, 92%
HSB
240, 11%, 97%
CMYK
11, 11, 0, 3
LAB
89, 4, -13
LCH
89, 13, 286
OKLCH
0.91, 0.04, 286
XYZ
72, 74, 98
LUV
89, -1, -21
HWB
240, 87%, 3%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.