Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDDEDD
RGB
221, 222, 221
HSL
120, 1%, 87%
HSB
120, 0%, 87%
CMYK
0, 0, 0, 13
LAB
88, 0, 0
LCH
88, 1, 143
OKLCH
0.90, 0.00, 146
XYZ
69, 73, 79
LUV
88, -1, 1
HWB
120, 87%, 13%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.