Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDE3CA
RGB
221, 227, 202
HSL
74, 31%, 84%
HSB
74, 11%, 89%
CMYK
3, 0, 11, 11
LAB
89, -5, 12
LCH
89, 13, 115
OKLCH
0.90, 0.03, 118
XYZ
68, 75, 67
LUV
89, -2, 18
HWB
74, 79%, 11%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.