Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDE4DA
RGB
221, 228, 218
HSL
102, 16%, 87%
HSB
102, 4%, 89%
CMYK
3, 0, 4, 11
LAB
90, -4, 4
LCH
90, 6, 133
OKLCH
0.91, 0.02, 136
XYZ
70, 76, 77
LUV
90, -3, 7
HWB
102, 85%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.