Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDE4DD
RGB
221, 228, 221
HSL
120, 11%, 88%
HSB
120, 3%, 89%
CMYK
3, 0, 3, 11
LAB
90, -3, 3
LCH
90, 4, 143
OKLCH
0.91, 0.01, 145
XYZ
71, 76, 79
LUV
90, -4, 5
HWB
120, 87%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.