Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDE9D2
RGB
221, 233, 210
HSL
91, 34%, 87%
HSB
91, 10%, 91%
CMYK
5, 0, 10, 9
LAB
91, -7, 10
LCH
91, 12, 126
OKLCH
0.92, 0.03, 130
XYZ
71, 78, 72
LUV
91, -6, 16
HWB
91, 82%, 9%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.