Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDF4DD
RGB
221, 244, 221
HSL
120, 51%, 91%
HSB
120, 9%, 96%
CMYK
9, 0, 9, 4
LAB
94, -11, 8
LCH
94, 14, 142
OKLCH
0.94, 0.04, 145
XYZ
75, 85, 81
LUV
94, -12, 15
HWB
120, 87%, 4%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.