Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DE4702
RGB
222, 71, 2
HSL
19, 98%, 44%
HSB
19, 99%, 87%
CMYK
0, 68, 99, 13
LAB
53, 58, 64
LCH
53, 86, 48
OKLCH
0.61, 0.20, 38
XYZ
32, 20, 2
LUV
53, 126, 43
HWB
19, 1%, 13%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.