Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DE5309
RGB
222, 83, 9
HSL
21, 92%, 45%
HSB
21, 96%, 87%
CMYK
0, 63, 96, 13
LAB
55, 53, 63
LCH
55, 83, 50
OKLCH
0.62, 0.19, 41
XYZ
33, 22, 3
LUV
55, 116, 45
HWB
21, 4%, 13%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.