Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DE6407
RGB
222, 100, 7
HSL
26, 94%, 45%
HSB
26, 97%, 87%
CMYK
0, 55, 97, 13
LAB
57, 46, 65
LCH
57, 80, 55
OKLCH
0.64, 0.17, 48
XYZ
35, 25, 3
LUV
57, 103, 51
HWB
26, 3%, 13%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.