Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DE6708
RGB
222, 103, 8
HSL
27, 93%, 45%
HSB
27, 96%, 87%
CMYK
0, 54, 96, 13
LAB
58, 45, 65
LCH
58, 79, 56
OKLCH
0.65, 0.17, 49
XYZ
35, 25, 3
LUV
58, 100, 51
HWB
27, 3%, 13%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.