Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DEC7D1
RGB
222, 199, 209
HSL
334, 26%, 83%
HSB
334, 10%, 87%
CMYK
0, 10, 6, 13
LAB
82, 10, -2
LCH
82, 10, 349
OKLCH
0.85, 0.03, 350
XYZ
62, 61, 69
LUV
82, 13, -5
HWB
334, 78%, 13%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.