Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DED0E7
RGB
222, 208, 231
HSL
277, 32%, 86%
HSB
277, 10%, 91%
CMYK
4, 10, 0, 9
LAB
85, 8, -10
LCH
85, 13, 310
OKLCH
0.88, 0.03, 312
XYZ
67, 66, 85
LUV
85, 6, -16
HWB
277, 82%, 9%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.