Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DED1E4
RGB
222, 209, 228
HSL
281, 26%, 86%
HSB
281, 8%, 89%
CMYK
3, 8, 0, 11
LAB
85, 7, -8
LCH
85, 11, 313
OKLCH
0.88, 0.03, 315
XYZ
67, 67, 83
LUV
85, 6, -13
HWB
281, 82%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.