Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DED1E7
RGB
222, 209, 231
HSL
275, 31%, 86%
HSB
275, 10%, 91%
CMYK
4, 10, 0, 9
LAB
85, 8, -9
LCH
85, 12, 310
OKLCH
0.88, 0.03, 312
XYZ
67, 67, 85
LUV
85, 6, -16
HWB
275, 82%, 9%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.