Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DED1EA
RGB
222, 209, 234
HSL
271, 37%, 87%
HSB
271, 11%, 92%
CMYK
5, 11, 0, 8
LAB
85, 8, -11
LCH
85, 13, 307
OKLCH
0.88, 0.04, 309
XYZ
68, 67, 87
LUV
85, 6, -18
HWB
271, 82%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.