Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DED2E0
RGB
222, 210, 224
HSL
291, 18%, 85%
HSB
291, 6%, 88%
CMYK
1, 6, 0, 12
LAB
85, 6, -5
LCH
85, 8, 319
OKLCH
0.88, 0.02, 321
XYZ
67, 67, 80
LUV
85, 6, -9
HWB
291, 82%, 12%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.