Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DED3EF
RGB
222, 211, 239
HSL
264, 47%, 88%
HSB
264, 12%, 94%
CMYK
7, 12, 0, 6
LAB
86, 8, -12
LCH
86, 15, 302
OKLCH
0.88, 0.04, 303
XYZ
69, 68, 91
LUV
86, 4, -21
HWB
264, 83%, 6%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.