Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DED4E9
RGB
222, 212, 233
HSL
269, 32%, 87%
HSB
269, 9%, 91%
CMYK
5, 9, 0, 9
LAB
86, 6, -9
LCH
86, 11, 305
OKLCH
0.88, 0.03, 307
XYZ
68, 68, 87
LUV
86, 4, -15
HWB
269, 83%, 9%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.