Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DED5EE
RGB
222, 213, 238
HSL
262, 42%, 88%
HSB
262, 11%, 93%
CMYK
7, 11, 0, 7
LAB
87, 7, -11
LCH
87, 13, 301
OKLCH
0.89, 0.04, 302
XYZ
69, 69, 91
LUV
87, 3, -19
HWB
262, 84%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.