Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DED6EF
RGB
222, 214, 239
HSL
259, 44%, 89%
HSB
259, 10%, 94%
CMYK
7, 10, 0, 6
LAB
87, 6, -11
LCH
87, 13, 299
OKLCH
0.89, 0.03, 300
XYZ
70, 70, 91
LUV
87, 3, -19
HWB
259, 84%, 6%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.