Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DEE6CA
RGB
222, 230, 202
HSL
77, 36%, 85%
HSB
77, 12%, 90%
CMYK
3, 0, 12, 10
LAB
90, -6, 13
LCH
90, 14, 117
OKLCH
0.91, 0.04, 120
XYZ
69, 76, 67
LUV
90, -3, 20
HWB
77, 79%, 10%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.