Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DF2609
RGB
223, 38, 9
HSL
8, 92%, 45%
HSB
8, 96%, 87%
CMYK
0, 83, 96, 13
LAB
49, 68, 61
LCH
49, 92, 42
OKLCH
0.58, 0.22, 31
XYZ
31, 17, 2
LUV
49, 146, 36
HWB
8, 4%, 13%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.