Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DF3F08
RGB
223, 63, 8
HSL
15, 93%, 45%
HSB
15, 96%, 87%
CMYK
0, 72, 96, 13
LAB
52, 61, 62
LCH
52, 87, 45
OKLCH
0.60, 0.20, 36
XYZ
32, 19, 2
LUV
52, 132, 41
HWB
15, 3%, 13%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.