Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DF9B7C
RGB
223, 155, 124
HSL
19, 61%, 68%
HSB
19, 44%, 87%
CMYK
0, 30, 44, 13
LAB
70, 24, 27
LCH
70, 36, 49
OKLCH
0.75, 0.09, 45
XYZ
46, 41, 24
LUV
70, 49, 31
HWB
19, 49%, 13%
Pantone
163 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.