Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DFC9CF
RGB
223, 201, 207
HSL
344, 26%, 83%
HSB
344, 10%, 87%
CMYK
0, 10, 7, 13
LAB
83, 9, 0
LCH
83, 9, 360
OKLCH
0.86, 0.03, 359
XYZ
63, 62, 68
LUV
83, 13, -2
HWB
344, 79%, 13%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.