Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DFCCDB
RGB
223, 204, 219
HSL
313, 23%, 84%
HSB
313, 9%, 87%
CMYK
0, 9, 2, 13
LAB
84, 9, -5
LCH
84, 10, 331
OKLCH
0.87, 0.03, 333
XYZ
65, 64, 76
LUV
84, 10, -9
HWB
313, 80%, 13%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.