Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E02604
RGB
224, 38, 4
HSL
9, 96%, 45%
HSB
9, 98%, 88%
CMYK
0, 83, 98, 12
LAB
49, 68, 63
LCH
49, 93, 42
OKLCH
0.58, 0.22, 32
XYZ
31, 17, 2
LUV
49, 147, 37
HWB
9, 2%, 12%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.