Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E04102
RGB
224, 65, 2
HSL
17, 98%, 44%
HSB
17, 99%, 88%
CMYK
0, 71, 99, 12
LAB
52, 61, 64
LCH
52, 88, 46
OKLCH
0.60, 0.20, 36
XYZ
33, 20, 2
LUV
52, 132, 42
HWB
17, 1%, 12%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.