Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E04E08
RGB
224, 78, 8
HSL
19, 93%, 45%
HSB
19, 96%, 88%
CMYK
0, 65, 96, 12
LAB
54, 56, 63
LCH
54, 85, 48
OKLCH
0.62, 0.19, 39
XYZ
34, 21, 3
LUV
54, 122, 44
HWB
19, 3%, 12%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.