Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E05D03
RGB
224, 93, 3
HSL
24, 97%, 45%
HSB
24, 99%, 88%
CMYK
0, 58, 99, 12
LAB
57, 50, 66
LCH
57, 82, 53
OKLCH
0.64, 0.18, 45
XYZ
35, 24, 3
LUV
57, 110, 49
HWB
24, 1%, 12%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.