Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0C8BF
RGB
224, 200, 191
HSL
16, 35%, 81%
HSB
16, 15%, 88%
CMYK
0, 11, 15, 12
LAB
82, 8, 8
LCH
82, 11, 45
OKLCH
0.85, 0.03, 42
XYZ
61, 61, 58
LUV
82, 15, 10
HWB
16, 75%, 12%
Pantone
663 C
Harmonies
Shades & tints
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