Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0CBC2
RGB
224, 203, 194
HSL
18, 33%, 82%
HSB
18, 13%, 88%
CMYK
0, 9, 13, 12
LAB
83, 6, 7
LCH
83, 10, 48
OKLCH
0.86, 0.03, 45
XYZ
62, 62, 60
LUV
83, 13, 9
HWB
18, 76%, 12%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.