Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0CBCF
RGB
224, 203, 207
HSL
349, 25%, 84%
HSB
349, 9%, 88%
CMYK
0, 9, 8, 12
LAB
84, 8, 1
LCH
84, 8, 6
OKLCH
0.86, 0.02, 5
XYZ
63, 63, 68
LUV
84, 12, 0
HWB
349, 80%, 12%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.