Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0CCBB
RGB
224, 204, 187
HSL
28, 37%, 81%
HSB
28, 17%, 88%
CMYK
0, 9, 17, 12
LAB
83, 5, 11
LCH
83, 12, 65
OKLCH
0.86, 0.03, 63
XYZ
61, 63, 56
LUV
83, 13, 15
HWB
28, 73%, 12%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.