Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0CCC2
RGB
224, 204, 194
HSL
20, 33%, 82%
HSB
20, 13%, 88%
CMYK
0, 9, 13, 12
LAB
84, 6, 8
LCH
84, 10, 52
OKLCH
0.86, 0.03, 48
XYZ
62, 63, 60
LUV
84, 13, 10
HWB
20, 76%, 12%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.