Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0CCCD
RGB
224, 204, 205
HSL
357, 24%, 84%
HSB
357, 9%, 88%
CMYK
0, 9, 8, 12
LAB
84, 7, 2
LCH
84, 8, 16
OKLCH
0.86, 0.02, 14
XYZ
63, 63, 67
LUV
84, 12, 2
HWB
357, 80%, 12%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.