Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0CCD2
RGB
224, 204, 210
HSL
342, 24%, 84%
HSB
342, 9%, 88%
CMYK
0, 9, 6, 12
LAB
84, 8, 0
LCH
84, 8, 358
OKLCH
0.86, 0.02, 357
XYZ
64, 64, 70
LUV
84, 11, -2
HWB
342, 80%, 12%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.