Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0CDBA
RGB
224, 205, 186
HSL
30, 38%, 80%
HSB
30, 17%, 88%
CMYK
0, 8, 17, 12
LAB
84, 5, 12
LCH
84, 13, 69
OKLCH
0.86, 0.03, 67
XYZ
61, 63, 55
LUV
84, 13, 17
HWB
30, 73%, 12%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.