Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0CDC4
RGB
224, 205, 196
HSL
19, 31%, 82%
HSB
19, 12%, 88%
CMYK
0, 8, 12, 12
LAB
84, 6, 7
LCH
84, 9, 51
OKLCH
0.86, 0.02, 47
XYZ
63, 63, 61
LUV
84, 12, 9
HWB
19, 77%, 12%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.