Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0CDCA
RGB
224, 205, 202
HSL
8, 26%, 84%
HSB
8, 10%, 88%
CMYK
0, 8, 10, 12
LAB
84, 6, 4
LCH
84, 8, 32
OKLCH
0.86, 0.02, 28
XYZ
63, 64, 65
LUV
84, 11, 5
HWB
8, 79%, 12%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.