Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0CDCE
RGB
224, 205, 206
HSL
357, 23%, 84%
HSB
357, 8%, 88%
CMYK
0, 8, 8, 12
LAB
84, 7, 2
LCH
84, 7, 16
OKLCH
0.86, 0.02, 14
XYZ
64, 64, 67
LUV
84, 11, 2
HWB
357, 80%, 12%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.