Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0CEDD
RGB
224, 206, 221
HSL
310, 22%, 84%
HSB
310, 8%, 88%
CMYK
0, 8, 1, 12
LAB
85, 8, -5
LCH
85, 10, 329
OKLCH
0.87, 0.03, 331
XYZ
66, 65, 78
LUV
85, 9, -9
HWB
310, 81%, 12%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.