Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0CEE2
RGB
224, 206, 226
HSL
294, 26%, 85%
HSB
294, 9%, 89%
CMYK
1, 9, 0, 11
LAB
85, 9, -8
LCH
85, 12, 320
OKLCH
0.87, 0.03, 323
XYZ
67, 65, 81
LUV
85, 9, -13
HWB
294, 81%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.