Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0CFBA
RGB
224, 207, 186
HSL
33, 38%, 80%
HSB
33, 17%, 88%
CMYK
0, 8, 17, 12
LAB
84, 4, 13
LCH
84, 13, 74
OKLCH
0.86, 0.03, 73
XYZ
62, 64, 56
LUV
84, 11, 18
HWB
33, 73%, 12%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.