Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0CFBC
RGB
224, 207, 188
HSL
32, 37%, 81%
HSB
32, 16%, 88%
CMYK
0, 8, 16, 12
LAB
84, 4, 12
LCH
84, 12, 72
OKLCH
0.86, 0.03, 70
XYZ
62, 64, 57
LUV
84, 11, 16
HWB
32, 74%, 12%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.