Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E0CFCA
RGB
224, 207, 202
HSL
14, 26%, 84%
HSB
14, 10%, 88%
CMYK
0, 8, 10, 12
LAB
84, 5, 5
LCH
84, 7, 41
OKLCH
0.87, 0.02, 37
XYZ
64, 65, 65
LUV
84, 10, 6
HWB
14, 79%, 12%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.